THE IDEAS FACTORY

Amazon Ads

Finding what’s next and how to get there.

OMR is one of Europe’s largest marketing and technology festivals, which means simply building another polished trade-show booth wasn’t enough. Amazon Ads needed a point of view that could cut through a crowded floor while demonstrating the breadth of its advertising ecosystem.

We created The Ideas Factory, a working creative ecosystem built around the belief that ideas don’t happen in isolation. Content drives ideas. Communities create them. Access connects them. Discovery inspires them. Each Amazon affiliate became a different expression of that larger thought.

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The environment itself took cues from Hamburg, combining references to its industrial red-brick architecture with Amazon Ads’ new visual identity. Plywood, translucent polycarbonate, digital displays and a central illuminated beacon gave the space the feeling of a contemporary creative workshop rather than a conventional corporate booth.

Inside, each affiliate turned its role in the ecosystem into an experience. Prime Video let guests step inside entertainment and live sports. Twitch demonstrated the creative power of community through an interactive content moment. IMDb turned access into a playful editorial lounge, while Wondery made discovery physical through an interactive listening installation.

Meeting spaces, hospitality, live DJ programming and a booth party turned the footprint into a destination throughout the festival — creating an environment designed not only to explain what Amazon Ads offers, but to start the kinds of conversations that lead somewhere next.

Built to keep ideas moving.

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