As a destination for all things March Madness, BJs wanted to go beyond just serving the community in-restaurant and find a way to serve the community outside of it. By partnering with HAV A SOLE, an organization that invites our community to unite and give back by providing shoes to youths in need, our MOMENTS THAT MATTER  campaign had real impact with over 50K donated. Campaign assets included a hero video, multiple live shoots for food related posts and an influencer posts featuring college athletes Jaden Owens (TCU), Haley & Hanna Cavinder, and Zhuric Phelps (SMU).