Breaking barriers. Challenging myths.

Co-creating culture all day, every day. And it’s much bigger than posting a few videos during brand approved moments like Black History Month or National Coming Out Day. WhatsApp chose to hero underrepresented culture creators all year round. Why? Because they don’t take time off from pushing culture forward. And neither should we.

We created an ongoing social video series that connected culture creators to their community in a new way. Throughout the year, we connected with chefs, musicians and designers and more, capturing them supporting and inspiring their communities.

Influencers such as Chance the Rapper, Chella Man, Michael Mwenso, Sheneseea, Anwesh Sahoo, Fayida Jailler, Marvyn Harrison, and the cast of the Transformers joined us to showcase their perspective.