Partnering with product brand leads across the Google ecosystem, our team created a parent narrative that emphasizes the breadth and depth of the Google product offering through the game development lifecycle. Combining the best of Google, we started from scratch creating the brand personality, messaging framework, extensive brand guidelines and scalable big idea design assets for use in digital, social and print. We extended the brand to the live space with an integrated approach to multiple events which included a mobile interactive wall, AR touchpoints and projection mapping. 

Our worldbuilding campaign theme depicts multiple, layered gaming worlds in a visual language designed to resonate with game development professionals. It also serves as a visual metaphor for how Google for Games can bring their ideas and vision to life, from their project’s earliest stages to finished game environments. It conveys the journey of exploration, adventure, and progress with us that will help get them to the next level.