In collaboration with celebrity photographer Norman Jean Roy, we created a global reaching campaign for Sterling Vineyards. The campaign focused on the idea of 'living life with luster' while being 'Always Polished. Never Dull.' A modern day campaign that captures scenes at a high society party inspired by the never dull fashion of the 60's and the architecture of the Sterling Winery in Napa Valley, CA. The photo shoot informed the digital, print, POS, and out-of-home strategies in the US, Canada, & China. Media placements included Vanity Fair, Esquire, transit stations, billboards, and digital displays. We also took the brand relaunch to the next level by partnering with UBER. On social media, we promoted our partnership with UBER by editing the campaign behind-the-scenes reels as promotional videos.