At OMR 2025, Amazon partnered with Salt and Pinch to create a dynamic brand presence at Europe’s leading digital marketing festival. Designed to position Amazon at the center of innovation and creativity, the activation blended bold storytelling with tech-forward design and highly produced live moments.

The multi-day experience featured a curated environment that reflected Amazon’s future-facing tone and commitment to pushing boundaries. Salt led production and fabrication efforts, transforming the footprint into an engaging destination for festival-goers. Pinch drove creative across environmental design, graphics, and experience flow, ensuring brand cohesion and strategic impact throughout.