lululemon Glow Up Studio — JESS KAIHOI

GLOWUP STUDIO

lululemon

What would you do, if you forgot what you couldn’t do?

GlowUp started with an emotional idea rather than a fitness one: that feeling you get immediately after doing something you weren’t sure you could. We wanted to bottle that energy and turn it into a physical experience — one that made movement feel contagious.

We took over an empty building at 210 Lafayette Street in New York and transformed it into lululemon GlowUp Studio, an immersive fitness and community destination built around energy in motion. Every part of the experience, from the identity and spatial concept to programming and product, was designed to make that internal “just did the damn thing” feeling visible.

Glow Get ‘Em.

From the glowing pink storefront, guests moved through a reflective check-in environment, curated retail, custom locker rooms, a yoga studio, spin studio and DJ booth. A visual system of radiating color, layered shapes, reflective surfaces and shifting light created what we called The Aura Effect — an expression of how one person’s energy can build and amplify the energy around them.

The studio became a platform rather than just an event, bringing together fitness, community and special moments including an opening-night DJ set from Questlove. Across two weeks, we hosted 42 classes led by 27 of the industry’s most influential trainers — with classes selling out within 24 hours of launch.

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