A’Maison Affiliates

Amazon Ads

The House of Amazon.

For Cannes Lions, Amazon Ads created A’Maison: a Mediterranean-inspired home for the enormous ecosystem of brands and experiences that sit under Amazon. Our challenge was to give each affiliate its own personality while making the full experience feel like one connected world.

We built the affiliate spaces around one strategic idea: take what makes each brand useful and culturally interesting and turn it into something guests could actually do. The result was a series of tactile, highly individual experiences that made technology, entertainment and advertising feel surprisingly human.

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Different worlds, one house.

For Twitch, guests took a personality quiz to discover their community and left with a custom keychain inspired by their result.

Amazon Live became an oversized French-inspired product carousel and working live studio where talent could host demos and broadcasts in real time.

For Amazon Influencers, we created a playful popsicle shop where influencer personalities became flavors, menus and curated product collections.

Fire TV became a velvet-draped fortune teller’s room where custom cards, entertainment predictions and a vintage Zoltar machine promised guests things like a double feature is in your future.

At the AWS Fragrance Lab, Amazon Nova and Amazon Bedrock turned a personality quiz into a custom fragrance.

IMDb took guests through a cinematic time machine spanning the ’70s, ’80s and ’90s.

Wondery became a premium working podcast environment for guests including Travis Kelce and Monica Lewinsky.

At Prime Video, Home of Every Flavor translated the breadth of entertainment into a French café where pouring a frozen drink triggered content trailers overhead, live sports were literally on tap, and every touchpoint gave guests something new to discover.

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